Configure-to-Order (CTO)

What is Configure-to-Order (CTO) in steel fabrication?

Configure-to-order (CTO) is a manufacturing strategy where customers choose from a fixed menu of pre-engineered options, and the shop assembles or fabricates to that configuration after the order is placed. The engineering is done once, in advance. The configuring happens at quote time. The making happens after the sale.

A laptop is CTO: you pick the screen size, RAM, storage, and the factory assembles a unit that matches your choices from a known library. The engineering of the parts was done long before you ordered.

For custom steel fabricators, CTO often looks like this:

  • A modular mezzanine product with selectable bay sizes, column heights, and decking options
  • A pre-engineered staircase system with configurable rise, run, tread material, and railing style
  • A balustrade system with a fixed range of post types, infill panels, and handrail profiles
  • A fence/gate product line with set heights, hot-dip galvanizing or powder-coat options, and a finite set of patterns

If any of your offerings have ever been described as “we have a standard product, but it comes in 12 versions and customers pick the specs,” you have CTO products inside your shop.

Configure to Order CTO definition and examples in custom steel fabrication

Why Configure-to-order matters for custom steel fabricators

Most custom shops run pure Engineer to Order, aka, ETO (every job designed from scratch). That model is hard to scale: each new job means re-engineering, re-detailing, re-quoting. Pricing is slow, margins are inconsistent, and growth depends on hiring more detailers.

CTO is how the most profitable custom shops scale without losing the “custom” feel. By moving 20 to 40% of revenue onto a CTO model, a fabricator can:

  • Quote faster. Pre-engineered options have pre-engineered prices. Quotes go from days to minutes.
  • Improve margins. Engineering cost is amortized across many sales of the same configuration.
  • Reduce shop-floor variability. Welders see the same details on the next job, so FPY climbs.
  • Enable distributors and dealers. Configurable, priced products can be sold by someone other than your senior estimator.
  • Free your engineering team to focus on the truly custom work.

This is the strategic move behind a lot of European fabrication success stories. Many of the 50-person shops we work with have shifted 30 to 50% of revenue to a CTO model and use the resulting capacity slack to take on bigger ETO contracts.

How to identify and run CTO products inside a custom shop

Find the repeat patterns in your ETO history. Look at the last 24 months of jobs. Are there product families you keep building variants of? Stairs, mezzanines, fences, conveyors, racks, walkways? If yes, those are CTO candidates.

Define the configuration rules. Pick 3 to 6 dimensions per product family that matter to customers (size, finish, load class, material grade, style). Lock everything else. Document the engineering for each configuration.

Pre-cost the configurations. Build a price calculator that takes the configuration inputs and outputs a quote. This is where most fab shops realize they have been quoting custom variants at a loss for years.

Manage the rules in software, not in Mark’s head. Configurations get complex fast. Excel can handle a 3-variable matrix. By the time you have 6 variables and 5 options each (15,625 configurations), you need a real configurator or a tightly-managed module library.

Train the sales team on the menu. CTO only works if the customer-facing person knows the boundaries. “Yes, we do that height. No, we do not do that finish. Yes, that custom feature would move this back into ETO pricing.”

Best practices for CTO in steel fabrication

  • Be ruthless about the option count. Every additional option doubles your detailing, planning, and inventory complexity. 4 sizes x 3 finishes x 2 mounting styles (24 configurations) is plenty for most product families to start.
  • Stage materials around configurations, not jobs. A CTO mezzanine line should have its common structural members in stock at min-max levels. Order configuration-specific items per order.
  • Use CTO products to amortize engineering once. The cost of standardizing pays back across the next 10, 20, 50 sales. Track this explicitly.
  • Run CTO production in dedicated capacity blocks. Friday afternoon is CTO time. Monday through Thursday is project (ETO) time. Set this rhythm and the shop floor will learn it.
  • Watch the configuration drift. Once you publish “12 configurations” the temptation is to start saying “yes” to a 13th, then a 14th. Each one is a new ETO masquerading as CTO. Charge for it accordingly or refuse it.

How EZIIL helps custom shops run CTO + ETO

Most custom fabricators trying CTO end up running two parallel systems: one for projects (ETO), one for configurable products (some homegrown configurator or a CPQ tool). EZIIL treats CTO products as first-class objects in the same project-based system:

  • Pre-engineered BOMs and routings library. Save the BOM and routing for each configuration. When a sales order comes in with a specific config, the system instantiates the right BOM and routing into a project with one click.
  • Standard pricing for configurations, project costing for the build. Sell at a pre-calculated price, build with full plan-versus-actual tracking. Compare what you priced for against what you used.
  • Capacity-aware CTO scheduling. The same drag-and-drop scheduling view holds both ETO project hours and CTO production batches. Slot CTO runs into open capacity without bumping high-priority projects.
  • Mobile shop floor app for repeat builds. Welders and assemblers see exactly which configuration they are working on, with the latest drawing and weld map for that variant. No more “which version is this?” confusion.
  • Add the BOM and inventory modules only when you start CTO. EZIIL Starter (€120/$140month for 1 to 15 users) plus the BOM module is enough to launch your first CTO product. Add inventory and procurement modules as the CTO line grows.

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